Webinar: Building Trust Through Action: How to Avoid Greenwashing in 2025

It seems as if time’s up for organizations that are talking the talk but not walking the walk when it comes to their sustainability and climate claims. Stakeholder skepticism is growing, and regulators here and in places like the UK are starting to crack down on claims that can’t be substantiated. Bill C-59 passed in June 2024 and, as a result, Canada’s Competition Act evolved to include two new greenwashing provisions. Far from being just a legal hurdle, these updates are an opportunity for organizations to lead with transparency, align with public values and expectations, and strengthen brand credibility.

We get it: in today’s tough economic environment, you need to show how your environmental actions deliver clear ROI. Join us on this expert-led webinar to find out how you can demonstrate a substantive commitment to sustainability while enhancing your financial performance and securing long-term success.

You’ll learn about:

• How the new rules support truthful, substantiated claims amidst uncertainty: Understand the specifics of the amendments and how they promote honesty in environmental claims.
• The impact on marketing, strategy, and compliance: Discover how potential changes in legislation could affect your marketing practices, sustainability strategies, and overall compliance efforts.
• How to use environmental claims to your advantage: Learn how to leverage truthful environmental claims to gain a competitive edge in the market, even in uncertain times.
• Preparation strategies: Get practical tips on how to prepare your organization to navigate potential legislative changes and lead with confidence.

This interactive presentation will be followed by a Q&A.

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